BEST-Dialogue supported a broader vision for economic governance reforms across the business community and encouraged a greater public debate on the importance of sustainable, private sector-led economic growth.
Hard facts and compelling evidence may be crucial to make a point at the negotiation table, but effective communication skills are vital to getting across the facts and figures, or informed opinion about the need of reforms. In the first instance, good communication management is important for making sure all information circulates well among the private and public stakeholders to the reform process, and in the second instance for the general public to be aware of such reform processes. At UDBS-CPRA a short course was developed in working with the media for private sector organizations.
In addition, the project also supported the training of media practitioners, both from the print media and radio stations, supported journalism excellence awards, and provided access to subsidized print media space for the covering of public-private dialogue on reforms. Apart from making sure there is a shared understanding of public-private dialogue and issues of doing business, the investment helped expose the urgency to improve the business environment in the national public discourse. Business-related radio programmes and dedicated newspaper sections or supplements allowed the public at large to gain an understanding of how these organisations help improve the business environment. [links to SAUT, EJAT(?) etc.]
Over the years that BEST-Dialogue offered communications support for its beneficiaries and media practitioners, the project developed a proven track record of setting the stage for business networking events endorsed by a majority of the membership organisations. The national media now display a greater understanding of the importance of fostering a positive business environment in Tanzania, and journalists and radio makers learned how to provide appropriate coverage of advocacy issues raised by private sector organisations as well as the government’s response to the issues raised. A large collection of Tanzanian newspaper clippings is online available at [link to DIB newspaper clipping section and a short introduction to the next submenu button]